Project Name:
Fractional CMO assistance with outbound marketing
Client:
Lakeside Insurance
THE CHALLENGE
This medium sized company needed to adopt an outbound marketing strategy after years of relying on inbound. The marketing and sales teams needed a strategy and leadership on how to optimize their efforts to get the most out of campaigns. They had content to share with a new audience, but needed guidance on how to get in front of this audience and provide value.
THE SOLUTION
CTG provided a Fractional Chief Marketing Officer for a 3-month engagement. During the contract, CTG enabled the sales team with marketing strategies to reach out to prospects and maximize the impact of their content. The omnichannel strategy enhanced content delivery, highly targeted advertising, email outreach, calling, and personalized sequence development.
Strategic Consulting & Planning – Provide expert advice and strategies on sales/marketing efforts
Execution Oversight – Oversee the implementation of campaigns and ensure alignment with the established strategy
Coaching & Training – Offer coaching and training sessions for the Lakeside Insurance team
Weekly Check-ins & Reporting – Conduct routine accountability check-ins and provide comprehensive reports on campaign performance
Outreach Campaigns Management – Utilize Woodpecker cold email and LinkedIn advertising for proactive outreach to new target markets like construction, engineering, and architecture firms
“Lakeside Insurance recently engaged with Colliver Technology Group (CTG) for a three-month Fractional CMO service. From the onset, Dave and the CTG team exhibited unparalleled expertise and professionalism. They delved deep into our unique business needs, formulated a marketing strategy for some strategic areas of growth for us, and fostered the execution of impactful campaigns, leading to enhanced market reach and brand visibility. Throughout our engagement, we experienced meticulous attention to detail, proactive communication, and genuine dedication to our company’s success. The strategic insights and hands-on coaching and support have been instrumental in optimizing our marketing operations and fostering our team’s growth. Our journey with CTG was a collaborative partnership, paving the way for sustainable growth and ongoing success. I highly recommend CTG to any business seeking innovative and effective marketing solutions, tailored support, and a committed partner in their growth journey.”
– President, Lakeside Insurance