Dave Colliver travelled to Scottsdale this week to attend the B2B Marketing Exchange. The conference is a semi-annual meeting of the minds surrounding anything and everything B2B Marketing for mid to enterprise size customers. The 1,200 attendees mostly consisted of practitioners in the B2B Marketing space as well as vendors.
Dave had a few goals for the conference and met them.
- Gain a 30,000 foot view on the B2B marketing industry
- Network and learn from IT/Tech industry marketing and demand generation leaders
- Network and learn from like-minded sales and marketing agency owners
Dave soaked up knowledge in sessions on intent data, content creation, ABM strategies, demand generation, event marketing trends, AI in marketing, channel marketing and customer advocacy.
He also had a chance to chat with vendors in the marketplace that we have had the privilege of working with / have worked with in the past. Vendors such as Surveymonkey, Techtarget, D
Dave was able to visit with some old friends and make new ones. Overall, it was a fantastic experience!
If you are interested in learning more about the event feel free to contact Dave: dave@colliver.io