Mark Roberge – Sales Acceleration Formula

Being in the enterprise technology sales/marketing game for over fifteen years, I am picking up what Mark Roberge is putting down .  He wrote a book, The Sales Acceleration Formula: Using Data, Technology and Inbound Selling to go from $0 to $100 Million, about his experiences at Hubspot and you can get a sense of what the book is all about from watching the Google Talk video above.  If you are technology founder/executive, VP of Sales/Marketing or sales representative, I believe both the book (180 pages) and the video (56 minutes) will be worth your time.  I attempt to apply lessons learned from the book and video with my clients on a daily basis.