Demand Generation Program Management

Demand generation is the effort of creating leads by segmenting an audience to provide a more personalized and custom experience pertaining to the specific customer interests. Your audience can be segmented based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. Demand generation program management is CTG’s way of lending a helping hand in this cumbersome process.

IS IT TIME TO OUTSOURCE YOUR DEMAND GENERATION PROGRAM MANAGEMENT?

For an enterprise to create a high volume of leads, the marketing team needs to be managing several unique campaigns at a time. This can cause the backend to become overwhelming. In order for each campaign to be successful, it needs to be executed with high attention to detail which can become extremely time intensive for the in-house marketing team. CTG will help share the load and allow your internal team to focus on their individual tasks all while your campaigns are being monitored and tracked. You will have the data you need in an easy to read format to implement into the next steps of your campaign.

WHAT OUR DEMAND GENERATION PROGRAM MANAGEMENT SERVICE INCLUDES?

CTG can set up and manage a number of data sheets to oversee the administration of these demand generation campaigns. We track everything from give-away inventory to the approval process for the sales development team. The results are shared with your internal team every step of the way. This provides better visibility into the success of the campaigns as well as allowing the campaigns to run smoothly.

HOW WE FIT IN YOUR BUSINESS OPERATIONS?

We work side by side with your internal team, so much so you won’t even be able to tell the difference. We take time to research and understand your organisation to be able to put ourselves in your shoes. We will work with one or many of your current team members to assist in a variety of projects as listed above. We bring experience and an outside perspective into your company to help ease the pressure of deadlines and exceed the goals of the campaign.